Don’t Just Do It—Be It: Identity and the ONE Thing

“Success demands singleness of purpose.”

Gary Keller

Imagine your goals as dominos. Setting up just one perfectly aligned domino creates a ripple effect, knocking down the others with effortless force. This is the power of discovering and focusing on your ONE Thing—the singular goal that simplifies your life and makes everything else easier or unnecessary.

🔎 Step 1: Discover Your ONE Thing

In The ONE Thing, Gary Keller asks:“What’s the ONE Thing I can do such that by doing it, everything else will be easier or unnecessary?”

Ask yourself:

  • What goal has the power to transform your life?

  • If you could only accomplish one thing today, what would it be?

🎯 Clarity is King: Define the ONE Thing that aligns with your deepest purpose. Whether it’s writing your first book chapter 📖, launching your business website 💻, or running your first mile 🏃—choose boldly and narrow your focus. Don’t chase too many rabbits—you’ll catch none! 🐇


🔄 Step 2: Assume the Identity, Not Just the Outcome

What if the key to your biggest breakthrough isn’t what you do - but who you decide to become? Neville Goddard taught us to “live in the feeling of the wish fulfilled.” But for Neville, who was trained as an actor, this meant more than just an occasional feeling, it meant a total character immersion. Don’t just imagine the moment you achieve your goal—assume the identity of the person who has already achieved it.

This means:

  • Don’t just win the race—assume the feeling of being a winning runner 🏃‍♂️

  • Don’t just write a book—assume the feeling of a being a best-selling author ✍️

  • Don’t just make seven figures—assume the feeling of being a massive wealth creator 💰

🧠 Identity precedes behavior. Who do you need to become in order to achieve your ONE Thing? Assume It. Feel it. Be it. Do it!

Ask yourself:

  • What beliefs must I embody?

  • What habits does this version of me have?

  • How does this person speak, move, decide, and act?

🧱 Step 3: Build the Domino Effect

Commit to small, aligned actions that reinforce your identity and your ONE Thing. Each small win builds momentum. This is The Domino Effect in action.

🚀 Your Action Plan for Today:

  • Identify the ONE Thing.

  • Break it into micro-wins.

  • Step into your new identity. Then take action from that place—today.

⚔️ Step 4: Guard Against the Four Thieves of Focus

Gary Keller highlights the four focus killers:

  • Distractions — Eliminate relentlessly.

  • Unclear Priorities — Ask constantly: “What matters most now?”

  • Overcommitting — Say NO often.

  • Burnout — Rest strategically to keep your fire strong.

🔒 Protect your energy. Fuel your identity.


🎨 Step 5: Remember Your Future Self

Neville said:

“Live in the feeling of the wish fulfilled.”

Now go deeper: live in the identity of the wish fulfilled.

👁️ Visualize your day through the lens of your Future Self. Celebrate every win—even small ones—as confirmation that you are becoming who you were meant to be.

🔥ROCKET Goals AI
“Hi Rocket Goals! Help me to complete this simple but powerful vision statement of my future self:

I’ve identified my ONE Thing: [Your Goal]. I’m immersing myself in the identity of [Your Future Self] and starting today by [Your Action].

Let’s work through each key driver one step at a time. Wrap things up with my detailed ONE Thing action plan.”

☝️ (Copy and paste @ RocketGoals AI) ☝️