Engage With Exponential Effort

Focus just comes down to saying NO to everything that is not what you said you would do…But behind every NO is a deeper YES to whatever it is that you do.
- Alex Hormozi

Exponential Effort requires the ability to say NO to a million good ideas so you can become great at your ONE Thing.

Say NO to everything that is not in support of your ONE Thing. This is how to build unstoppable focus and momentum.

In today’s insanely distracted world, NO is a chainsaw you must wield to clear a path for your ONE Thing. Begin cutting out from your calendar everything that is not related to your ONE Thing.

Say NO to the paralysis of perfection. Create a space where you can make mistakes, experiment and put in the massive repetitions necessary.

Don’t be overly worried if saying NO might offend those around you. In reality, everyone is too distracted with their own problems to really pay attention to you anyway.

Say NO to all your real and imagined excuses. If you do not focus on your ONE Thing, you will lose to someone who is able to stay focused.

Say NO to new and shiny things in order to actually do the next hard thing you need to do in pursuit of your ONE Thing.

The Art of Saying NO takes practice and is fueled by a laser-eyed dedication to your ONE Thing. The sooner you learn to say NO to all of your distractions and excuses, the sooner your YES will launch.