ROCKET Goals

“SpaceX is in the business of making
the impossible possible.”
-Elon Musk

SpaceX has been perfecting reusable rocket landings since December of 2015. As of June 2024 they have successfully landed 300 times - more than any company ever.

This launch cadence animation shows the importance of a driving SpaceX philosophy. Just Keep Launching.

The Just Keep Launching strategy serves to propel the SpaceX team to constantly iterate, innovate and accelerate - delivering a dramatic stream of near magical rocket performance.

Not only does magic happen, but the steady cadence of launches drives down cost and ramps up learning in ways that no other rocket program can match. With each passing year, the launch experience of the SpaceX team continues to widen compared to other teams.

When setting your ROCKET Goal, be sure to pick a goal that you want to practice and launch not just occasionally - but constantly, again and again.

Just Keep Launching!