The Question That Sparks Collaborative Courage

“What are we avoiding as a team that could unlock exponential growth?”

🔥 Why This Question Matters

Every team has blind spots. Every team has thresholds it hasn’t crossed—yet. This question slices through the surface and dives into the depths of potential energy trapped behind fear, comfort, or indecision.

By asking what we’re avoiding, we’re not just poking at problems—we're unearthing portals to exponential progress. This is CREW in action: Courage to Risk.
And courage is contagious. Especially when it’s done together.

💥 David Goggins would say: “You are in danger of living a life so comfortable and soft, that you will die without ever realizing your true potential.”

Goggins doesn’t just speak to the individual—he speaks to the collective. Teams, just like people, can become mentally soft. Too many easy wins. Too much routine. Not enough edge.

When a team dares to confront what it’s been avoiding—that hard conversation, that moonshot idea, that weak process no one wants to own—they activate a growth switch that changes everything.

⚡ ROCKET Insight: Collaborative Courage is a Multiplier

This question is designed to ignite:

• Psychological safety through openness

• Strategic tension by calling out avoidance

• Momentum through unified grit

🚀 Team Exercise: “From Avoidance to Activation”

1. Ask the Question Boldly:

   • As a team, write this on the board:
     “What are we avoiding that could unlock exponential growth?”
     

2. Round-Robin Share:

   • Each team member speaks one potential answer—no filters, no judgment.
     

3. Pattern Spotting:

   • Cluster the ideas. Where’s the energy? Where’s the fear?
     

4. Courage Commitment:

   • Pick one avoided thing and commit as a team to confront it this week.
     

5. Check-in Ritual:

   • Use your next meeting to review what happened. Celebrate the risk, not just the result.

🧠 Reflect & Repeat
Team courage isn’t a one-time event. It’s a rhythm. A pattern.
Keep this question on rotation.
Keep stirring the pot.
Keep pulling out what’s been buried.
Because in what you're avoiding together, you just might find your next leap forward.